Denim made in one of the world’s most efficient factories? Check. Leather booties that are both stylish and sustainably made? Check. Cashmere sweaters blended from re-used fibers, puffer jackets made from plastic bottles, and sneakers produced with a near-zero carbon footprint? Check, check, and check. Everlane’s commitment to eco-friendly, socially conscious fashion has led it to become one of the fastest growing labels, with a huge cult following. Now the company’s expanding its reach even further into your wardrobe by entering the athletic wear game.
With the unstoppable rise of sportswear—according to market research firm The NPD Group the athleisure industry is estimated as an $83 billion dollar industry—it only makes sense that Everlane is getting in on the action. Here, your first look at the brand’s new Perform Legging.
As with a ton of Everlane’s stock, the Perform Legging is meant to serve a variety of needs—as in, it can handle both brunch and burpees. «Instead of just focusing on working out and exercise, we thought about lifestyle and where (our customer) is wearing these leggings day to day,» Everlane’s VP of Design, Sonia Martin told us. The result? A legging we basically want to live in.
It’s made of technical Italian fabric with just a hint of compression to hold you in, while the sweat-wicking material keeps you cool and dry. Even if you’re not a fitness queen, the super soft fabric is just as comfy to binge Cheer in. The waist is ultra high as it should be on all leggings if God had her way, and the inseam reaches your true ankle (no crop styles here, sorry shorties).
Furthering the San Francisco brand’s commitment to eliminating all virgin plastic from their supple chain by 2021, the Perform Legging utilizes the most sustainable materials. «Unlike traditional leggings, ours are dyed at a Bluesign®-certified facility—without the harmful chemicals—and comprised of 58% recycled nylon,» Martin says. Athletic brands like Outdoor Voices and Nike have also committed to creating planet-friendly production lines for their active gear.
When the leggings drop on January 22nd, they will have been over two years in the making. They come in four covetable colors and at $58 a pop are sure to go quickly. Get on the waitlist now.